Sialkot is known globally as a major player of producing quality products of sports goods and sportswear etc and local craftsmen produce immaculate products while export oriented entrepreneurs ensure that products reach international destinations. Over 200,000 workers were engaged directly or indirectly with export activities while this export-oriented city was earning more than US Two billion dollars through its exports.
In sports goods industry where new materials have supplanted the old, include tennis, archery, skiing, boating golf and fishing. The composites have replaced previous material and eventually declined in price to widely affordable levels. The wood was only material for manufacturing of Tennis racket had now been totally out classed by new high performance materials. Tubular steel and aluminium rackets came into vogue in early 1970. They were lighter than wood, were unaffected by the weather and offered more potential power in the swing. With the passage of time composite rackets were introduced in late seventies and changed everything and composite rackets become available at all but the lowest price and wood made rackets virtually disappeared.
The proposed PDC will help and enable local industry to aggressively enter into the international market of composite based sports goods. The sports industry sector of Sialkot was already enjoying strong linkages with international sports goods brands which would help in marketing of these products. The proposed PDC will provide technical know-how, trained labour force, test facilities and prototype development services to the sports industry.